Being socially responsible is not only a matter of doing but also of communication: to show what you are doing, why and how. To inspire others, and also to offer room for stakeholders' ideas. The key word is transparency. Discover how transparency can help deal with the challenges of these times.
The Dutch Ministry of Economic Affairs, Agriculture and Innovation is encouraging companies to be transparent about their activities. Good reporting is of crucial importance to separate the wheat from the chaff: how are the big companies doing and what types of improvements are there? Every year a selection of companies are evaluated on this in the Transparency Benchmark. The winner receives the prestigious Kristalprijs (‘Crystal Prize’).
Social responsibility is here to stay, but what is really happening and, still more important: how effective is it? These are turbulent times because the world is on the move. Different problems are addressed in the report Vision 2050: the new agenda for business: unemployment and social unrest such as e.g. in South Europe; climate changes and scarcity of raw materials. We are only at the beginning of a difficult road: ‘The turbulent teens have just started.’ Therefore we need radical and fast reforms now.
Revolution does not occur automatically; we must actively work on it by creating the right frameworks. ‘We must change the rules of the game’, says Peter Bakker of the World Business Council for Sustainable Development (WBCSD). Or: companies must pay for the natural and social consequences of their activities. It is time to draw up rules for non-financial reporting (for natural capital and social capital), only then real transparency will emerge. A good example for this is Puma, where they map the Cost of the Planet of their company’s activities.
On November 22 this year 3 companies received the Kristalprijs 2012. Mondial Movers was chosen for the second time in a row in the category SME (Small & Medium size Enterprise), while DSM was the big winner between the large companies. Royal Wessanen won the prize in the category ‘largest increase 2012’. The jury had chosen the credo ‘Show me what you really are, what your true natures is’ in order to select the winner. This may the golden tip for those who want to participate in next year’s Kristalprijs.
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