The Future-Fit Business Benchmark was written by sustainability experts Geoff Kendall and Bob Willard, linked to The Natural Step. The aim of the Benchmark is to bridge the gap between awareness and action. In order to do that, generic basic principles for a future-proof, sustainable organization were defined. On that basis, 28 objectives and KPIs (key performance indicators) were drafted. A company that scores a pass on all 28 should be satisfied because then it really is a future-poof organization that delivers a positive contribution from an economic, environmental and social point of view.
Some of the KPIs:
The Future-Fit Business Benchmark is a handy document for the design of a solid sustainability policy. The wide range of objectives are almost all-encompassing. Yes: almost, there is something missing. The Benchmark is actually focused in the individual company. The big picture – production chain, branch, (global) market – remain out of shot. An important omission, because sustainability issues are also about ‘the system’. Precisely for that reason, Improve4all advocates, among other things, for commodity tax instead of capital tax, educational reforms and a new system for food distribution.
In conclusion, there is another point of criticism. The Benchmark focuses exclusively on the sustainable value of products and processes, but says nothing about the end user. That raises the question of how sustainable a company that produces non-sustainable results can be. Philip Morris and Coca-Cola, for example, deliver products that are proven to be detrimental to the health. No matter how sustainable the process, their products are damaging to the end user. Still, both companies are presented as examples in the Benchmark. This adds a somewhat bitter aftertaste to a practical and clear contribution. We still have a long way to go.
Interested in the Future-Fit Business Benchmark? This open source publication can be downloaded for free.
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