The foodie bag, developed in the Netherlands, is a low threshold classy way to take home food left over from a meal and eat it yourself. In contrast to the doggy bag, the foodie bag has an attractive, practical design so you can take it home without embarrassment. The packaging closes properly and can be put in the fridge immediately. So the packaging is good, now how do you encourage the user?
What is normal in the United State is not common in Europe: only a limited group of consumers dares to ask if they can take home the leftovers. There’s a solution for that now: a spoon clip lying on the table as a standard. Whoever wants to take home his food, only has to attach the clip to the plate. That is a sign to the waiter that the food must be packed. On the accompanying card the date is written. Of course there is also room for a calling card, so the restaurant creates a little exposure.
The foodie bag contributes to the prevention of food wastage. A good innovation for restaurants, but what about the situation at home? There too, smart innovations can provide solutions. Not so much in the saving but certainly in the packaging of food produce. Certainly a necessity, because the numerous plastic packages in particular are making the global waste mountains even bigger. Fortunately there are alternatives at hand.
The first packaging–free shops are a fact. In addition, recycling in the packaging industry is also making headway. What is really promising is the total avoidance of waste through the development of edible packaging. The New York start-up Loliware for example, produces edible beakers made from agar (a type of gelatine). After use you can munch on them or simply throw them away: they are biodegradable. Cradle-to-cradle in its best form.
Ice cream packed in edible paper, yoghurt packed in fruit, milk cartons that automatically biodegrade: the possibilities are endless. Technology leads the way, but people need to embrace the solutions. And that’s precisely the challenge: to ensure that sustainable alternatives are not just technically cleverly put together, but can also be used on a large scale. Choose therefore for a low threshold and create an interest for all stakeholders, the world will not change with pure idealism alone. We are in real need of sustainable solutions, even if not everyone realises it. Smart entrepreneurs anticipate that: they realise that Creating Shared Value is the new face of capitalism.
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