It is a known fact: at some point the oil will run out. To continue to provide food and shelter to the growing population in the world, we produce continuously. And with that, we consume more and more energy and that inevitably will lead to problems. Fortunately, there are solutions.
The first steps towards to provide sustainable energy have been taken, but this is not enough. At the current pace it will take a long time for sun, water and wind to become our main sources of energy. The speed must increase, and that is precisely the purpose of the Vision 2050: a roadmap towards a self-sustaining planet.
Businesses should also contribute to this, but that requires some ‘enlightened leadership’. According to Peter Bakker - President of the World Business Council for Sustainable Development (WBCSD) - there are (far) too few business leaders with a sustainability vision. So, the rules of the game must change. Together with the International Integrated Reporting Council (IIRC), the WBCSD drafted a framework for Integrated Reporting: a new way of reporting where not only financial data, but also the way value is created is playing a part. The main question: what are the social consequences - for humans, for animals and the environment - of the business activities?
It may sound complicated 'Integrated Reporting', but it is not too bad. The SAP Integrated Report 2012 is a good example of a report in which the non-financial results are clearly presented. Their rationale: ‘When products touch millions of people, safety and innovation go hand in hand.’
Integrated Reporting is the result of ‘integrated’ management, which is the result of the 'integrated' strategy. At the core lies the 'integrated' vision. And who defines the vision of the organisation? Precisely: the leaders! As the EFQM Excellence Model 2013 under the criterion Leadership proclaims: ‘Leaders develop the mission, vision, values and ethics and act as role models’.
For all organisations who do not know where to start: use the EFQM Excellence Model! Developed already 25 years ago, but still effective in providing organisations with a clear roadmap towards a sustainable - financial and non-financial - future.
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