From 20 to 28 October, the largest designer event of the Netherlands took place in Eindhoven: the Dutch Design Week. A large-scale international event where 1800 designers, spread over 85 locations, made their appearance. A mere 180,000 visitors from all over Europe visited the DDW and drew inspiration from it. The DDW proves that sustainability and efficiency make a perfect combination with beautiful design.
The PalmLeatherSandals project was one of the Green Design Competition winners, and therefore DDW's eye-catcher. The idea: sustainable flip-flops, made of palm leaf. A well-considered concept according to the jury: 'In an enormous market, plastic is being replaced by biodegradable materials. Moreover, the product is so well-designed that people won't throw it away that easily.'
The other The Green Design Competition winner was titled Ento: a roadmap to edible insects. Ento anticipated to the worldwide increase demand for food. The jury applauded the project with the following words: 'This concept can have a major effect on Western people's diet. The design and branding create the potential to reach a large group of people at the same time.'
The Noorderparkbar was established in Amsterdam this March, located in the park with the same name. A modern coffee bar that looks brand-new, but is only made of second-hand building materials made available by private persons and small merchants. An online marketplace turned out to be the perfect spot to purchase materials. Because the online offer changes every day, it was impossible to determine what the bar would look like in advance. The design was changed to the materials they could buy throughout the entire process.
The Dutch Design Week presents an attractive melting pot of creative chimaera every year. Surprise and amazement are always on the look-out, regardless of this being an industrial or spatial design, textile or architecture. 'Sustainability' clearly managed to secure a position in the design landscape. Or, as the organization states: 'Designing with sustainability in the back of your mind is the future.'
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