‘Isn’t sustainability something for multinationals? Doesn’t it require lots of time and money?’ There are many misconceptions about the usefulness and necessity of sustainability. Get acquainted with 10 reasons to take sustainability seriously and start reporting on it.
First we will deal with a persistent bias: sustainability is not just for large, publicly traded companies. To be more precise, SMEs can benefit a lot from it. Small businesses are agile and that is a good basis for sustainable change. Or as the Africans say, ‘If you think you are too small to make a difference, try sleeping in one room with a mosquito.’
Reporting on sustainability is for everyone. 10 good reasons to start sustainability reporting:
1. Serve social expectations: sustainability has become the norm.
2. Comply to regulations: laws and regulations are including more and more sustainability requirements.
3. Meet internal ambitions: many companies want 'something' with sustainability, but do not (yet) know how.
4. Improve the corporate image: sustainable reporting is good for the reputation.
5. Increase brand loyalty of customers: sustainable companies are more popular.
6. Raise the retention of your employees: raising the level of your sustainability ambitions - if properly done increasing – increases the involvement of employees.
7. Show social responsibility: being transparent about strategy, policies and procedures.
8. Become eligible for additional funding: additional sources of financing are available for sustainable enterprises.
9. Be competitive: you do not want to lag behind the competition.
10. Optimize business processes: fewer raw materials, less waste and less energy lead to financial benefits.
Sustainability is not a temporary fad, but the new reality. In a healthy market economy only companies survive that adequately anticipate changing market conditions. Leaders rather than followers manage the most successful companies. Are you a leader?
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